Negotiating Contentious Knowledge Co-Production in Online Communities
Knowledge sharing online has flourished within both organizations and open online communities due to the pervasiveness of Web 2.0 platforms. This presentation discusses how contributors in online communities collaboratively share and construct controversial scientific knowledge. As the general public participates in such knowledge collaboration, it is imperative to understand the processes through which they contribute content and the roles that they play. Through content analysis of three online communities that engage in knowledge collaboration on the subject of the Measles, Mumps, and Rubella (MMR) vaccination, the study identified that the content discussed is influenced by the purpose of the communities, the nature of the tasks, and the demographics of participants. This project contributes to the body of research by providing an analytical framework of knowledge reuse and knowledge co-construction, articulating the content and roles that appear in online communities, and unboxing discourses in three different online communities.